For example, I used to think the name itself was a bit odd. SXSW Music is about music. SXSW Film is about movies. But Interactive? I haven't seen anyone use that term to describe what theyâre working on since pre-Web days multimedia CD-ROMs.
What about Interaction design then? Should we retire the phrase altogether and replace it with, what?
What makes what we do – where by –we– I loosely mean all of us whose creative output are things like markup and source code – so hard to encapsulate is that it's both art and science.
Well said. About SxSW: I wish I were there.